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Statement on suicide prevention campaign materials

5th February 2020

A spokesperson for Lancashire and South Cumbria Integrated Care System said: “As part of our campaign, Let’s Talk To Prevent Male Suicide, we prepared marketing materials for use in Lancashire and South Cumbria. These materials have been received positively right across the area. However, it has come to our attention that a third party organisation has amended those marketing materials with photographs of local men. These materials have not been developed by Lancashire and South Cumbria Integrated Care System and we have therefore requested that the organisation remove the materials and any links with the partnership with immediate effect.”